The Alliance Minnesota Presents: Keep Building - 5 Keys to Entrepreneurial Success with Julia Lashay Israel

Description

Keep Building - 5 Keys for Entrepreneurial Success is a powerful, real-world keynote about entrepreneurship as it actually happens, not as it’s idealized. It recognizes that building a business is rarely a straight line and is often shaped by setbacks, loss, and adversity. Drawing from her own lived experience of building businesses, navigating devastating losses, and continuing forward as a historically marginalized person in this environment, Julia will share the five keys to entrepreneurial success.

The audience will…
- Gain clarity of purpose by aligning their business with their deeper why.
Learn how to cultivate an entrepreneurial mindset of resilience, focus, and discipline.
- Walk away with practical tools to turn vision and mission into actionable business plans.
- Reframe failure as a teacher and see how setbacks can fuel growth and resilience.
- Recognize the power of surrounding themselves with the right people, mentors, and networks to accelerate success.

For an audience of LGBTQ+ real estate professionals and allies, this creates space not just for awareness, but for action, ownership, and growth. It also naturally supports better advocacy in our industry by strengthening leaders who are equipped to create change through their businesses and influence.

More about Julia Lashay Israel:
Julia Lashay Israel is a nationally recognized keynote speaker, real estate executive, TEDx speaker, and author of The Color of Real Estate: Unlocking the Secrets to Generational Wealth. Through her writing, speaking, and as co-host of The Color of Money, she inspires entrepreneurs and leaders to build wealth, strengthen their leadership, and create lasting impact through ownership, resilience, and intentional action.

As the Operating Principal of two Keller Williams franchises in the Minneapolis-St. Paul market, Julia provides strategic leadership for more than 330 real estate professionals who close over 3,000 transactions annually. Previously, she served as Head of Inclusion and Belonging for Keller Williams Realty International, supporting more than 800 franchises across 58 countries. Recognized as an Inman Power Player 2025 and a four-time RISMedia Newsmaker, Julia is known for delivering powerful, practical insights that challenge audiences to think bigger, lead with purpose, and keep building.